How to Run Ads on Telegram: A Complete Guide
How to Run Ads on Telegram: A Complete Guide
Blog Article
Telegram has become one of the very most popular messaging apps, with over 800 million monthly active users. If you want to promote your business, brand, or content, run telegram ads give a great chance to reach a worldwide audience.
Unlike other platforms, Telegram’s ad product is designed to be privacy-focused, non-intrusive, and displayed only in public channels with over 1,000 subscribers. This guide will walk you through how to run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that show up in large public channels with no less than 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable hyperlink to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach countless active users globally.
Privacy-Focused: No private data tracking, which makes it a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, visit the Telegram Ad Platform at ads.telegram.org and log in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select which and country in places you want your ad to seem.
Create Your Ad Message
Write a brief and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a link to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public channels with 1,000+ subscribers.
You can decide specific topics relevant in your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads are powered by a cost-per-impression (CPM) model.
The minimum budget to operate ads is €2 million ($2.1M), making it suitable for large businesses.
You bid per 1,000 ad impressions (higher bids recover placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will find out if your ad follows the policies).
Once approved, your ad will begin appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you can still advertise your business by using these methods:
1. Promote in Public Channels
Collaborate with Telegram channel proprietors to post ads or sponsored messages.
Find popular Telegram channels related to your niche.
2. Use Telegram Bots for Marketing
Create automated bots to activate users, respond to questions, or provide promotions.
Many businesses use Telegram bots for customer care and product recommendations.
3. Create Your Own Telegram Channel
Build a community around your small business.
Share valuable content, updates, and promotions to draw followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram is usually a powerful approach to reach millions of users, particularly if have a big budget. However, if you’re your small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can nevertheless be highly effective.